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BRAZILIAN Camming Market Analysis

Updated: Apr 8


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HARD WORK PAYS OFF


The New Camming Perspective (NCP) studies claim it is possible to make the market be reasonably socially responsible and more humane while keeping it profitable as well. While there are different paths to follow in making the world of camming progress, the NCP has been playing its part in Brazil.


Taking into account that we are a small social movement, our results were achieved with little financial investment. In order to compensate for the lack of such resources, our work has been carried out with adamant determination. It is only possible because of pursuing the acquisition of extensive knowledge of the market. This, in turn, demands joining forces with a team that can work well together because of their common values, and a final goal that is very well defined.


We hope this article can make a point of showing that we all can make a difference, no matter how big or small we are. This article intends to display the path the NCP has followed in Brazil during the years 2019, 2020, and 2021, including the main achievements, challenges, and our next steps.



ACHIEVEMENTS OF NCP IN BRAZIL


Let’s take a look at what these achievements are:

  • In Brazil, it is already common sense that camming refers to the professional service of building connections between people.

Building Connections has become the standard around in Brazil and the association of camming as a venue for reaching instant sexual satisfaction only is considered an outdated old and limited idea. This can be noticed, even in the business strategies and marketing campaigns of the Brazilian platforms that clearly appear to have become more humane.

  • Premium platforms are the only camming service available in the country

A great part of NCP’s efforts revolves around keeping it as a paid service, as well as trying to conquer more rights for those who do this job. Initially, this did not necessarily coincide with the interest of all the major players of the country, which started to recommend the models to offer “free show” in Free Live Chat, in order to attract more members to their room. .Nevertheless, most of the Brazilian models resisted and the companies had to take back their intentions. So, nowadays, we can see the following marketing campaigns, from these very platforms, running in Brazil: "Do not give the "ExclusiveChat" treatment to those who treat you as someone who is in the "FreeLiveChat" #BrazilianCamSiteTIP


  • NCP and Camming in the mainstream markets. Businesses want to save face

NCP has been under the spotlight of local media explaining that premium camming is based on respectful relationships between models and members in private paid sessions. This explanation has contributed to premium camming models feeling more socially accepted. Businesses, on the other hand, have voluntarily taken up some practices because of noticing higher returns. The outcome has been a win-win for everybody.



CHALLENGES TO OVERCOME


While results undeniably came, they also came with hardship. For instance:

  • 72 hours nonstop online demanded to Brazilian models (before NCP’s intervention)

Throughout the last 8 years, an abusive type of marketing campaign has been quite common in Brazil. During holidays, domestic platforms created low-prize competitions (USD $25) among models that demanded them to carry out inhumane long work shifts (72 hours in a row).


Let us clarify why this is so abusive. What engaged the models to take part in such campaigns was not the money prize, it was also the chance to be on the top of the site, which means more traffic and more work. In other words, those who do not take part in such contests are affected because of the decreased traffic. Let’s point out that traffic is a scarce resource that these services pay for and the women who submitted themselves would be favored.


These events were met with resistance by the NCP leaders and models, who together reached out to the mainstream in order to call it off. This was worth it! As a consequence, domestic platforms felt ashamed of being accused of inhumane practices in Brazilian magazines and had to reconsider.


In the end, they voluntarily retracted developing new more humane marketing campaigns and their local representative was instructed to record videos explaining how to build connections in camming inspired by the New Camming Perspective’s concepts.


NCP NEXT STEPS


The fight we have picked is huge and there is a lot to be done. We are always planning viable strategies that can grant more private and professional rights to women while also being profitable to the investors.

  • Image copyright abuse in Brazil

Taking into account that other issues have been addressed, the next one we are set to act is regarding image copyright abuse in Brazil.


It is not reasonable that the only way to make a living in the camming industry in Brazil is by being obliged to completely cease the rights to the company of one’s image and any footage of theirs (including private sessions), their nicknames without the right to opt-out later. Thus the site and their associates can get profit infinitely from this material while the models do not get anything from it.


It is unfair because they are under asymmetric conditions in contracts that do not allow for any questioning by the models. There is room for improvement, and the NCP is working on strategies and possibilities to address these issues and make them mutually beneficial


FINAL CONSIDERATIONS


Essentially, more often than not, what is more profitable is not humane, and what is more humane is not always profitable enough to run a business. The New Camming Perspective (NCP) tries to reach a compromise between both of these aspects. Achievements like these cannot be reached without understanding the reality we live in.


Capital is not money, it is a social process and assets are anything that can be used to make more value from the process of trading something in demand. This can include anything: power, knowledge, culture, and even the body itself. Often confused with capital, money is the universal equivalent of value that is expected in higher quantity than what was invested initially. There is no limit to the exploitation of any of these resources from the standpoint of the business. That is not an exclusive phenomenon of the camming market but it must be addressed because in this market that we work in, and it is in this market that we can make a difference with actions.


Under this light, the intent of NCP is to contribute to the scene by suggesting paths of less friction, in order to find a balance that provides results for all sides involved. The efforts of the NCP have been focused on Brazil during the last few years (2019, 2020, and 2021), but we know that it is possible to make a difference all over the world.


Last but not least, even though the New Camming Perspective (NCP) is an independent social movement, it can achieve. So, larger and more well-structured companies can do even more — if they want to.

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ABOUT THE AUTHOR

Priscila Magossi is a Brazilian journalist (Mackenzie-SP, 2002-2005), with a Master’s Degree (2006-2008) and a Ph.D. (2010-2014) in Communication and Semiotics (PUC-SP). Since she has started her journey in the communication field, she has been studying the impacts of the mass media and the cyberculture in the post-modern society, focusing primarily on the social bonds’ dynamics.


ABOUT THE COMPANY

NEW CAMMING PERSPECTIVE (2018) is a business strategy that uses social sciences to optimize earnings and stimulate returning customers by relying on the human need for “Building Connections (2016) through “The Social Aspect of Camming (2017) when in touch with “The Social Traffic” (2019), reaching out the (4) “Mainstream Camming” (2020). The goal of this project is to promote dialogue between academia and business in order to conciliate human values with profitability.


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