• newcammingperspective

What's in a (stage) name?

Over 2020, it was possible to see some essential structural change, when a major platform made an important update to their rules. They enforced policies that prohibit names that objectify and dehumanize models.

When someone is objectified and dehumanized it does not mean they like the treatment they are getting. However, they are in such a vulnerable state that they believe this is the only way to make a living in the camming industry. After all, if they stop submitting themselves to it, who will pay their bills? What is needed is that the sites can take an active position and stop encouraging the users to be discourteous and rude with the models of the site.

The point we want to bring here is that the quality of the relationship of a model with their users might depend on the model herself. But if the user is encouraged to disrespect the models because of the many cam sites’ ads and guidelines that suggest that the models are looking forward to being treated rudely and if the women who accept this discourtesy, are getting more clicks, then this is a structural problem. If that is the case, any strategy to contain harm must be thought from within the community. That’s why the behavior that is stimulated through the platform guidelines and ads makes all the difference.

For 2021, we hope to see more major players encourage the humanization of the business by updating their guidelines. It should strategically be done by ads presenting models as human beings, instead of promoting the premise that the camming scene is a “digital wild west” where everything is on the table, including the unmitigated objectification and dehumanization of women.

The New Camming Perspective (NCP) is known — and awarded — for its academic rigor when defining and proposing concepts for the webcamming sector, which are based on empirical analysis of this market segment and on theoretical foundations (Communication and Semiotics). Knowing the semantics context of the words can help to understand the intent that lies within a word. A name is not a simple sign, it also communicates an attitude, an intention that lies behind.

The NCP studies have shown two different types of audience viewing the camming scene, very different indeed:

•On one hand, there are men who want to interact with women online and have a great time with them. The connection between the model and the user takes place in sessions in which both can chat. The model can express her sensuality while being well treated, and also performs fantasy and/or fetish sessions — depending on what she is into.

•On the other hand, there are mentally ill men who are just looking for a way to satisfy their perversions. It is important to clarify that psychoanalysis separates sexual fantasies and fetishes from perversions. Thus, the NCP strongly advocates the work practices that incorporate the two first (fantasies and fetishes) in its repertory and communication strategies, but does not deal with the last one (perversions). It is not wise to feed people's demons.

In our daily consultancy sessions, we have noticed that the choice of the nickname interferes directly with the type of user that a model brings into her chat room. Should she desire to attract more respectful and high quality members? We really recommend the nickname choice to be a name plus a surname or something similar.



Priscila Magossi is a Brazilian journalist (Mackenzie-SP), Master and Ph.D. in Communication and Semiotics (PUC-SP), and a scientific researcher (ABCIBER/CENCIB-SP). Magossi’s intellectual production lies in the field of Communication and extends into media theories and virtual culture, with an emphasis on the dynamics of social bonds in post-modern society. Regarding her main activities in the camming industry, Magossi is the author/CEO of the New Camming Perspective (NCP): (1) a formal study about camming; (2) a struggle for human rights in the scene; (3) a training program for premium models.

Read more at: http://ow.ly/2U8l50CRbET

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